Email marketing is a critical component of any company’s strategy, and with the latest technological advancements, Artificial Intelligence (AI) is helping businesses manage email marketing campaigns more efficiently than ever. Here are some of the top AI-powered email marketing tools for 2023:
ActiveCampaign
ActiveCampaign is an all-in-one customer experience automation platform that combines sales, marketing, and customer service automation into a single solution. Its personalized email marketing feature allows businesses to send targeted emails to customers, while the platform’s web-based solution is available for a monthly fee of $29.
Persado
Persado is an AI-powered copywriting platform that uses natural language generation to create high-performing email subject lines and email copy. The platform analyzes data from previous campaigns to suggest the most effective language for specific audience segments, leading to increased open rates and click-through rates. Persado’s pricing is based on usage and specific features, and custom pricing is available for larger enterprises.
Optimove
Optimove is a CRM software that automates and personalizes marketing efforts. Its AI-driven marketing automation platform helps increase customer engagement and revenue. Optimail, its email personalization feature, uses machine learning to track promotional emails and suggest the most relevant email content for each user. Optimove also integrates with eDataSource to monitor email campaign effectiveness and ensure email deliverability.
Rasa.io
Rasa.io is an AI-powered newsletter tool that helps you send personalized emails to every subscriber. By analyzing subscriber data, it suggests the most relevant email content for each user to increase click-through rates. Rasa.io’s automation tools allow you to save time while retaining control. The cost is $140 per month for small to medium businesses and custom prices for associations and enterprises.
Phrasee
Phrasee is an AI-powered email marketing tool that uses natural language processing and generation to optimize email subject lines and body copy. Its AI technology analyzes language patterns and applies predictive algorithms to generate high-performing email content that resonates with customers. Phrasee’s pricing is based on usage and specific features, and custom pricing is available for larger enterprises.
Customer.io
Customer.io is an automated messaging platform that creates personalized, data-driven emails and SMS for users. It enables the creation of automated workflows, newsletters, and transactional messages using the same customer data. Time delays, windows, or waiting until a user takes action ensure that messages are delivered at the right time. Its pricing starts at $100 per month.
Sendlane
Sendlane is an AI-powered email marketing automation platform that allows businesses to create targeted email campaigns, automate workflows, and segment email lists based on customer behavior. Its AI technology analyzes data from previous campaigns to optimize email send times, subject lines, and content, leading to increased engagement and higher conversion rates. Sendlane’s pricing starts at $79 per month for up to 5000 contacts.
GetResponse
GetResponse is an affordable automated email marketing tool that helps you grow your business by generating new customers and building your email list with lead-generation tools. Its email marketing software includes professional email templates, easy design tools, and trusted deliverability to ensure that emails reach customers’ inboxes. Users can automate all types of emails, including newsletters, targeted campaigns, and transactional emails, for $15.58 per month.
Campaigner
Campaigner is an AI-powered email marketing tool that provides email automation, A/B testing, and dynamic content personalization. Its AI technology analyzes data from previous campaigns to suggest the best time to send emails and optimize email content, resulting in higher engagement and conversion rates. Campaigner’s pricing starts at $19.95 per month for up to 1000 contacts, and custom pricing is available for larger enterprises.
Drift
Drift is a conversational marketing platform that personalizes conversations with customers at every stage of the sales funnel. Drift email makes it easy to distinguish between human and automated responses, allowing you to respond quickly to client inquiries or requests. Drift email also automatically purges email lists, increasing the percentage of emails that are delivered. It costs $2500 per month for small businesses with many features.
SeventhSense
SeventhSense is a unique AI software that helps drive maximum engagement and performance with an existing email marketing program. It uses artificial intelligence to optimize and personalize email delivery times for each user in the database, resulting in increased open and click-through rates.
Omnisend
Omnisend is a user-friendly platform for marketing automation. With integrated email and SMS advertising, businesses can reach their customers wherever they are. Various email templates can be customized according to the use case, and the no-code drag-and-drop workflow editing tool helps visualize and adjust automated email sequences. It has a free plan with limited features, and paid plans start at $16 per month.
Sendinblue
Sendinblue is an automation platform for business marketing. It goes beyond SMS and email marketing and provides chat and CRM with marketing automation, personalization, segmentation, a quick and simple landing page builder, sign-up forms, and the ability to develop and publish Facebook advertising. One can start with a collection of email templates or create a brand-new layout using a simple drag-and-drop builder to add the blocks and style that complement their brand.
SendGrid
SendGrid is an email automation platform that enables businesses to send and track emails easily and at scale. Its email API can be easily integrated and ensures email deliverability, allowing users to send emails to the right contacts. SendGrid offers robust features covering everything from email marketing, automation, sign-up forms, templates, etc. The platform also provides insights on email campaigns that can be used to improve future campaigns. It has a free plan with limited features, and the paid plans start at $19.95 per month.
SendX
SendX is an email marketing platform that provides email automation, A/B testing, and personalization. Its AI technology analyzes customer behavior to optimize email content and personalize email campaigns based on customer interests and preferences. SendX’s pricing starts at $9.99 per month for up to 1000 contacts, and custom pricing is available for larger enterprises.
Conclusion
In conclusion, these AI-powered email marketing tools can help businesses achieve their marketing goals and improve their customer engagement. With features like email personalization, marketing automation, and data-driven insights, businesses can create targeted and effective email campaigns that resonate with their audiences. By using these tools, businesses can take their email marketing efforts to the next level and achieve better results in 2023.
FAQ
Email marketing is a marketing strategy that involves sending promotional messages or content to a group of people via email. It is one of the most cost-effective ways for businesses to reach their target audience and build brand awareness.
Artificial Intelligence (AI) is the simulation of human intelligence processes by computer systems. AI technology can be used to analyze data, learn from it, and make decisions based on that data. In email marketing, AI can be used to personalize email content, automate workflows, and improve email deliverability.
AI-powered email marketing tools can help businesses save time, improve efficiency, and increase engagement with customers. By leveraging AI technology, businesses can automate repetitive tasks, personalize email content, and gain valuable insights into the effectiveness of their email campaigns.
The cost of AI-powered email marketing tools varies depending on the specific tool and the features included. Some tools offer free plans with limited features, while others charge a monthly fee based on the number of contacts or emails sent. Prices can range from as little as $15 per month to several thousand dollars per month for more advanced features.