The 10 Best Landing Page Builders

Landing pages are one-page websites that have a particular focus. You can think of them as online flyers or business cards. They can be used to promote or sell products or services, sign up customers to your email list, or target different types of customers.

Launching a landing page is much easier than building a website. If you have the right tools, it can be quick and simple. You can create a landing page in just a few hours using one of these builders. If you are looking to create a website instead, you could use a website builder instead, as they have different features and functionalities.

To create an efficient homepage, we recommend preparing at least a wireframe. Check out our selection of the best wireframe tools.

The 10 best landing pages builder apps:

• Instapage – best for CPC and paid campaigns
• Unbouce – best for Agencies
• LeadPages – best for selling products and services
• Hubspot – best for marketing teams
• Wishpond – best for marketing automation
• Landingi – best for small businesses on a budget
• Unicord Platform – best for startups, mobile apps, and SaaS
• Swipe Pages – best for Google AMP pages
• Divi – best for WordPress
• Tilda – best for SEO

What should a landing-page builder include?

It is difficult to distinguish between landing pages, single-page websites and pages on larger websites, such as Apple’s marketing landing page. A good landing page should tell visitors what you offer and have a single call-to-action (CTA). This prompts them to sign up for your newsletter, contact you, or purchase your product. These pages are a great way for you to maximize your marketing efforts. They allow you to capture leads and target specific audiences like students or visitors from Twitter.

You can either hand-code or use a CMS such as WordPress to create your landing page, but most people prefer something simpler and more focused. You need landing page software to create great landing pages for new projects. This means:

• A tool that allows you to create one-page websites without any coding. The use of CSS should not be an option.
• There are many landing page templates that can be used for common ideas. Each one doesn’t have to be created from scratch.
• This integration allows you to use your CTA of preference to gather email addresses, call customers, or sell your product right away.
• You can use analytics to track the effectiveness of your marketing efforts.
• You have the option to choose a custom domain.

The best landing pages creators have more than five features. These are not the only must-haves. You can launch landing pages in just 15 minutes with the apps we recommend. As long as your copy is ready and images are prepared, it should take you no more than five minutes to create one. With some apps you can also edit and iterate as needed. You can even create two versions of your landing page to test against each other in order to determine which version is most effective for marketing to customers.

Last but not least, the best landing page tools must be affordable. To make it onto our list, we had to consider specific features and a higher price. Instapage is one of the most popular apps. However, they are too costly to recommend to everyone.

All the landing page builders below have been tested by myself.

Check them out.

Best landing page builder for CPC or paid campaigns

Instapage lets you create beautiful, mobile-responsive landing page designs from any of the 200+ templates. No developer needed.

Instapage is extremely powerful. Instapage is a drag-and-drop landing site builder that creates stunning pages. Unfortunately, it’s quite expensive. It’s a great tool for agencies and large companies.

It is easy to set up in just 2 minutes and features a customizable editor that makes it very user-friendly. This will help you get more leads.

Instapage is the best landing page platform for agencies and marketing teams.

Plus, integrating your pages into your website requires no code.

With Inspage you can dynamically match visitor intent with a relevant post click landing page for each advertisement. This will allow you to increase your PPC performance by matching the landing page text to your visitor’s search.

Features:

• Visual builder that is easy to use
• reusable page blocks
• Mobile pages that load instantly are called AMP pages
• amazing page speed
• Unlimited conversions

Limitations:

• High prices
• A limited number of pages are published, maximum 30 pages
• Limited traffic, maximum 30k visitors

Pricing and a free trial:

Instapage currently costs $299 per monthly or $199 per year if it is billed annually.

• 14-day Trial
• Credit card required

Best landing page builder for agencies

Unbounce is an alternative to Instapage. It provides a similar platform for creating landing pages without any design or code skills.

Unbounce is more complicated than Instapage, I must admit. To fully utilize some features, you will need to have basic web skills.

Unbounce has many landing page templates that look great and are optimized for conversion. The editor lets you modify any template you already have, or you can create a new one.

There are two options for building your landing pages: the drag-and drop Classic builder or the AI-powered Smart Builder. Technically, it is still in beta.

The Classic builder is very powerful. You can choose from many templates that do most of the heavy lifting. You can even find templates that are specific to your industry, such as those for dentists, coaches and travel guides, or other small businesses. One of the most powerful tools is the editor. You don’t have to put your content in boxes, unlike many other apps. Drag and drop items wherever you like. However, it is up for debate whether you should.

Smart Builder asks what purpose you want to use the page for and then creates a layout from your answers. You can modify the layout by adding or removing sections. You can also use the AI-powered copy-generating tool to suggest headline improvements. Although it seems to work, it is difficult to see how the suggestions perform in real-world marketing campaigns. The Smart Builder has some promise, but I ran into some bugs.

Unbounce’s true power lies in its targeting and A/B testing tools. The Variant menu at the top of the Classic Builder lets you create multiple versions of your page. In the Smart Builder, however, you must add a new variant to the dashboard. The variants will be compared by Unbounce to determine which one converts the most. You can also dynamically replace the text on your page with what the person searched for. For example, you could make your headline “Human Resource Management Apps” and “HR Management Tools”, depending on what they were searching for.

Unbounce is a complex platform with many features. Take it slow, learn all options, and customize all example graphics and text, including the thank you text after someone completes a form.

The tool can be used to collaborate with clients or your colleagues. Each permission can be set up, which could prove useful for agencies.

Features:

• Drag and drop visual builder
• Large selection of templates
• Unlimited number of pages can be published
• reasonable pricing

Limitations:

• Limited conversions
• Limited traffic

Pricing and a free trial:

Unbounce offers three different deals. The first starts at $90 per monthly if you are billed monthly, and the second at $81 per per month if you are billed annually.

• 14-day Trial
• Credit card required

Best landing page builder for selling products or services

You want a page that allows people to learn more about your product and then buy it in one place. Leadpages offers both the tools and the support you need.

This helps you to stay focused while you build your page. You can start by creating a template. Then click any item on the landing page design. The rest of the page will disappear a bit to allow you to focus on the one thing you are editing. You can easily change the look of each item by using the floating panel that is next to it. It was my favorite editor to work with.

You can be creative with the page options and widgets in the left sidebar. Here you can add images, videos and forms. If you use Calendly or OpenTable to book your restaurant, you can embed a booking form. You can create sections from the Sections menu. These blocks include an about section, a plan pricing section, and a call to action.

You can then add a checkout page to your landing pages if you have a Pro plan or higher. To add a Stripe account and process payments, drag the Checkout Box from the Widgets Sidebar to add a payment page. This is one of the fastest ways to create a single-product store. It’s also why you won’t find many good Leadpages alternatives.

Features:

• Large selection of templates
• Unlimited number of pages can be published
• Unlimited conversions
• Unlimited traffic
• good pricing
• Mobile-friendly landing pages are by default

Limitations:

• Limited functionality builder

Pricing and a free trial:

Standard plans start at $49 per calendar month, or $37 annually.

• 14-day Trial
• Credit card required

Best landing page builder for marketing teams

HubSpot is a leader in CRM, but the company also offers tools that will help you grow your business. A landing page builder is one of these tools.

Their marketing service is described as all you need to launch successful marketing campaigns that get people excited about your business and ready to become your customers. HubSpot, an enterprise marketing platform, offers a great solution for creating landing page templates.

HubSpot is a great platform for managing your landing pages, CRM, email marketing and more, especially if you are a SaaS or real estate company.

HubSpot’s landing pages builder is available to businesses who value its marketing software. It’s not necessary to purchase a separate landing page maker if your Professional grade Marketing Hub is already paid for.

HubSpot allows you to personalize a landing page using your logo and colors. You can also personalize content based on where the visitor is located in the buying process. HubSpot automatically tracks all leads that you capture from your landing page. This allows you to continue providing unique experiences for them. HubSpot also offers A/B testing.

Features:

• Large selection of templates available in the paid plan
• Unlimited number of pages can be published
• Unlimited conversions
• Unlimited traffic
• Connectivity to CRM

Limitations:

• Limited functionality builder
• For more complex landing pages, a developer is required

Pricing and a free trial:

Starter plans start at $50 per Month or $41 annually.

• Hubspot branding offers a free account
• No need for a credit card

Best Landing Page Builder for marketing automation

Wishpond‘s landing pages builder is one of its marketing tools. It is intuitive, powerful, and appealing.

These templates are designed to encourage users to click. The buttons and text have been placed in the correct positions and colors. All you need to do is modify the assets to add your branding.

Wishpond is a great option for marketers who need more customizations like Instapage or Unbounce. It also offers lead management and email marketing.

Features:

• Drag and drop visual builder
• Unlimited number of pages can be published
• Unlimited traffic
• Built-in appointment booking

Limitations:

• Limited conversions (1000 leads).
• Insufficient templates

Pricing and a free trial:

The monthly cost of the “Starting Out” plan starts at $99 with an annual commitment.

• live demo required
• Annual commitment

Best landing page builder for small businesses with a limited budget

Landingi is our next tool. It allows users to create, publish and optimize landing pages without any coding skills.

Landingi is a landing page builder that focuses more on user experience than other builders.

The intuitive drag-and drop interface makes it easy to create beautiful, responsive landing pages even if you have never done so before.

Landingi allows you to create unlimited pages. Landingi allows you to design from scratch or use ready-to-launch templates.

There are more than 300 templates available to choose from.

There are many templates available, including e-book downloads, event signups, and newsletter signups. You can also choose from templates that are specific to your industry (e.g., Advertising and Automotive, Software and Travel).

After you have selected your template, you are able to customize your page. To match your brand’s design guidelines, you can change the fonts, images and colors as well as conversion forms.

If you require more complex pages, you can add custom CSS, JS and HTML to your page.

Move to the form blocks

Landingi allows you to add custom fields in your block so that you can get the most relevant contact information from your visitors.

You can then send the data to your CRM and Email Marketing tool. You can easily connect your tools with the help of in-app integrations. HubSpot and Pipedrive are just some of the examples.

Landingi’s page builders have a thank-you page generator that you can trigger based upon form completion.

Next, launch your landing page.

Install the Landingi plugin to your WordPress website. You can embed it on your website or have it hosted by Landingi.

Features:

• There are many landing page templates to choose from
• Unlimited number of pages can be published
• Unlimited conversions
• Affordable pricing
• Mobile-friendly landing pages are by default
• It is simple to use

Limitations:

• Limited traffic

Pricing and a free trial::

Starter plans start at $35 per Month or $21 per Month if you bill annually.

• Trial offer available for free
• No credit card required

Best landing page builder for startups, mobile apps, or SaaS

Unicorn Platform is a landing page builder that startups can use. Landing pages don’t have to be complicated. The platform you choose can make your urge to eat a peanut butter pint stronger than your bicep muscles.

Unicorn Platform was launched in 2018 and is still a young platform. The platform has received a lot positive attention from the Indie Hacker Forum as well as Product Hunt Community.

We all have the same requirements when it comes to landing page design: beautiful pages that convey the message clearly and convert. Unicorn Platform was launched as an HTML-based integrated static page generator. It’s now a fully-featured website builder, which allows for unlimited power and flexibility when creating landing pages. It’s still in rapid development.

Numerous integrations allow you to create pages that are both intuitive and responsive, but also engaging for your visitors. The best part is that the landing page creator is simple to use and requires no training.

Features:

• It is simple to use
• Unlimited number of pages can be published
• Unlimited conversions
• Affordable pricing
• Mobile-friendly landing pages are by default
• Export of HTML code possible

Limitations:

• Unicorn branding is available in both the free and cheapest plans
• Inadequacy of form integrations

Pricing and a free trial:

Starter plans start at $8 per Month or $6 per Month if you bill annually.

• Free plan available
• No need for a credit card

Best Landing Page Builder for Google AMP pages

Swipe Pages enables you to create fast, mobile-optimized landing pages quickly. These are the best landing pages software for mobile. The pages are fast and highly converting. Mobile landing pages are all about speed.

Swipe Pages comes with AMP support and an ‘app-like’ experience. It is great if you have a lot of ad clicks coming from smartphones. But, you can also build pages for desktop.

The builder is intuitive and comes with over 50 templates. You can add functionality to your website without coding by using 20+ widgets such as Timers, Popups and Payment Forms.

Features:

• It is simple to use
• Simple onboarding and a clean interface
• Global blocks (like Unbounce and Leadpages or Instapage)
• Landing pages for AMP that load quickly
• Affordable pricing

Limitations:

• There are a limited number of templates

Pricing and a free trial:

Startup plans start at $39 per Month or $29 annually.

• 14-day Trial
• No credit card required

Best Landing Page Builder for WordPress websites

Elegant Themes has created Divi, a WordPress theme that is easy to use and drag-and-drop. It’s one of the most popular CMS platforms in the world.

It’s simple to create landing pages with Divi. In a matter of seconds, you can create your own designs by using page templates.

If you are building complicated pages, the builder may still be a bit buggy. However, landing pages should not be affected by this.

Features:

• It is simple to use
• Easy onboarding and intuitive interface
• reusable blocks
• Affordable pricing
• huge template library
• Easy to set up animations and effects
• Included a/b testing of almost every element on the page

Limitations:

• Sometimes, it might feel lagging or glitchy
• There are too many options and settings

Pricing and a free trial:

Divi is available for $89/year or $249 per lifetime.

Best Landing Page Builder for SEO pages

Tilda is a powerful landing page creator that requires no code. Tilda’s premade templates can be used to build landing pages, and you can launch your campaign or website immediately.

You can choose from more than 550 blocks that have been pre-designed and each has its own settings. You just need to add your content.

Your landing page will adapt automatically to whatever device your visitors use, whether it’s a smartphone or tablet. This will happen automatically, so you don’t have to do anything.

After your landing page has been published, you can add your domain to Tilda to host it. You can also export the HTML codes of landing pages to add them to your site.

Features and Limitations:

• It is simple to use
• Blocks with good looks
• Reusable blocks
• Affordable pricing
• Animations are easy to set-up
• Possible a/b testing
• HTML pages that are SEO-ready
• Flexible form builder
• code export
• HTML knowledge is required for code export

Pricing and a free trial:

Register today to create a free account and get started with the tool. The Personal cost is $15 per month, or $10 annually if you are billed annually.

Conclusion

There are a lot of great landing page builders out there, but these 10 are the best of the best. From drag-and-drop builders to powerful platforms with built-in analytics, these landing page builders will help you create high-converting landing pages that will boost your conversion rate and grow your business.

If you haven’t found what you’re looking for yet, take a look at our full list of landing page builders. You’re sure to find what you’re looking for there.