The 7 Best SEO Rank Tracking Software

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If you want to know how your website is performing in the search engines, you need to track your SEO rankings. There are a lot of SEO rank tracking software tools out there, but which ones are the best?

In this blog post, we will take a look at the 7 best SEO rank tracking software tools that you can use to track your SEO rankings.

The Top 7 Best Rank Tracking Tools:

Semrush – Best all-in-one SEO tool and rank tracking software

Semrush Rank Tracking Software

Semrush is a powerful and versatile SEO and marketing tool that can help businesses of all sizes to improve their online visibility and organic traffic. It offers a wide range of features and functions, including keyword research, competitor analysis, site audit, rank tracking and more. Semrush is a great choice for businesses that want to improve their online presence and get an edge over their competitors.

Semrush provides a variety of features to help you monitor your website’s SEO performance. You can view your historical keyword rankings over time to track your progress, and group them by top 3, top 10, or top 100 rankings. If any of your pages rank in featured snippets or other areas outside of general search results, Semrush will highlight these results.

Semrush Features

  • Semrush provides you with ranking tool features, as well as tools for content marketing, market research, advertising, and more.
  • The tool lets you research your competitor’s keywords and backlinks, so you can find gaps in their strategies and use that information to improve your own SEO success.
  • Semrush is a great resource for improving your SEO. It has a massive database of keywords in all industries and offers instant recommendations.

Semrush Pricing

Starts at $119.95 per month and includes 500 keywords to track.

SE Ranking – Best for real-time keyword tracking

SE Ranking Rank Tracking Software

SE Ranking and Semrush have some similarities. Both provide a wide range of features that can help you identify specific areas where your site’s SEO strategy may need improvement.

If you want to stay up-to-date with the latest trends, SE Ranking’s real-time tracking data is invaluable. Use SE Ranking’s Keyword Rank Tracker feature to see where your site is at any given moment.

You can not only see the positioning of your site for various keywords, but you can also learn more about upcoming trends. SE Ranking will attempt to determine the way that your keywords will perform in the near future, based on trends that it measures.

The tool allows you to see how your site measures up against your main competitors. You can check their use of organic keywords and paid advertising, and see how you compare.

SE Ranking’s keyword research tool is excellent for measuring the search volume of various keywords. This information can help you determine the best course of action for your SEO campaigns.

SE Ranking Features

  • The SE Ranking platform is an all-in-one SEO software that has all the tools you need for marketing, SEO analysis, and keyword optimization to help you rank higher.
  • Find out which keywords your competitors are using in their organic (SEO) and paid search campaigns (PPC).
  • The Website Audit tool provides suggestions for on- and off-page optimization to help your website rank in the top 10 Google search results.

SE Ranking Pricing

Starts at $69 per month for 500 keywords to track and daily ranking check frequency.

SEO PowerSuite – Best rank tracking software for desktop

SEO PowerSuite Rank Tracking Software

SEO PowerSuite is a software solution you can download that has everything you need for your SEO campaigns. It comes with a Rank Tracker, Website Auditor, SEOSpyGlass, and LinkAssistant built in.

The software is easy to use yet powerful, giving you a simple platform that is effective for newbies and expert SEO professionals. You can use the software to accurately monitor ranks, conduct in-depth link analysis, robust keyword research, and much more.

The Rank Tracker tool is very powerful and can be very helpful for improving your website’s ranking in search engines. With it, you can monitor global and local search engine rankings, match keywords to specific landing pages, track your performance over time, sort and filter data to uncover useful insights and more.

One advantage that SEO PowerSuite has over its competitors is that it is not a cloud-based platform. You can download it for free and access it from your own computer.

SEO PowerSuite Features

  • This platform provides you with accurate rank monitoring, search volume, as well as specific rankings and graphs to show your keyword optimization progress.
  • The keyword tool can track the ranking of an unlimited number of keywords across different search engines, including Google, Bing, and Yahoo.
  • SEO Powersuite’s backlink index is the most comprehensive online, and it analyzes over 50 factors to give you new opportunities for link building.
  • The software will allow you to see the SEO strategies used by your competitors so you can improve your own ranking.

SEO PowerSuite Pricing

The Rank Tracker by SEO PowerSuite is free to download and allows tracking unlimited keywords.

SERPWatcher – Best rank tracking software for ease of use

SERPWatcher Rank Tracking Software

SERPWatcher is designed to be simple and give you all the data you need to estimate your website’s organic traffic potential without any of the usual headaches. It’s not as complex as other rank tracking software and provides easy-to-understand data in a neat interface.

The Performance Index is a metric developed by Mangools which is designed for beginners. It provides a simplified view of data and tells users their website’s performance in SERPs. This metric is helpful for users who want to get straight to the heart of the data.

SERPWatcher provides you with daily updates so that you can track movements in your organic keyword positions on a daily basis. If there are any important rank changes, you will be notified by email alerts. You can also get precise rank tracking data for different locations, across both mobile and desktop devices.

In addition to SERPWatcher, Mangools offers other tools, including SERPChecker for search analysis, KWFinder for keyword research, LinkMiner for backlink analysis, and SiteProfiler for insights and analytics.

SERPWatcher Features

  • You can track rankings for any device and location, including city-level, states, countries, and more.
  • Reports that are easy to share with clients or team members, either with a link or on a regular schedule.
  • The platform’s event-based notifications keep you apprised of any changes to your rankings so you can take action to improve your position in search results.

SERPWatcher Pricing

Starts at $29.90 for 200 tracked keywords daily.

Wincher – Best rank tracking software on a budget

Wincher Rank Tracking Software

Wincher is an effective rank tracking tool that can be used by businesses of all sizes to track their SEO performance, spy on their competitors, and uncover new keywords and useful insights.

This platform is the perfect rank tracking software for small companies that need the benefits of rank tracking but at a lower price. The tool allows you to have multiple people on the account, saving you money over tracking tools that charge for extra users.

Wincher is great for small companies because its simple interface makes it easy to get quick answers. In addition, Wincher provides the essential rank tracking features you need to optimize your site, so you can spend more time working on your site instead of setting up your account.

It will track the results of your competitors and give you ideas on how to improve your site’s performance.

I find Wincher’s dashboard very aesthetically pleasing. It is uncluttered and provides users with a concise overview of the websites and keywords being monitored.

One other great thing about Wincher is that it keeps track of rankings for all the keywords you add over a period of six months. This is a feature that few other tools offer.

Wincher Features

  • This platform provides you with data and insights regarding the keywords you use on your website and how well your website ranks for those keywords.
  • Wincher’s ranking tool lets you follow where your keywords are placed on Google for different locations including countries, regions, or cities.
  • You can also track your website’s rankings alongside your competitor’s websites and see SERP features like featured snippets.
  • Find new opportunities for ranking and traffic with high search volume keywords.
  • Receive automatic ranking reports on a regular basis to stay up-to-date. You can customize the frequency and time for sending the reports.

Wincher Pricing

Starts at €24 per month for 500 keywords and daily ranking updates.

Serpstat – Best affordable all-in-one SEO tool and keyword tracking

Serpstat Rank Tracking Software

Serpstat is an all-in-one SEO platform that also offers growth hacking tools to help you improve your website’s ranking in search engine results pages. In addition, it’s excellent value for money and offers a good balance of features and affordability.

Serpstat, like many of the platforms we have looked at, offers a variety of tools. It is not just a rank tracker, but also a site auditor, keyword research tool, and backlink checker.

To begin, Serpstat will analyze your entire site and finding situations where improvements could benefit you. Furthermore, it will analyze your competitors and seek areas where you are trailing.

Serpstat can help you track and qualify your site’s backlinks, presenting the information in an easy-to-understand visual dashboard that you can adjust as needed.

If you’re interested mostly in rank tracking features, Serpstat has a lot to offer. You can track your rankings on a daily or monthly basis, depending on your needs.

Serpstat will help you with keyword research and also rank your site for various keywords. In addition, if your site focuses on keywords that have some seasonality, Serpstat can take this into consideration when giving you historical information about your rankings. This will give you a clearer picture.

Serpstat Feature

  • Some of the useful features offered by Serpstat’s rank tracking tool for Google and Yandex include the ability to monitor target keywords and competitors.
  • You can view keyword position history and track SEO rankings for desktop and mobile search results by country, state, and city or region.
  • Tracked keywords can be sorted and filtered by tags, export data, and schedule reports.
  • Serpstat’s freemium model allows you to use the platform for free to research your keywords, analyze competitors, and more.
  • The Serpstat plugin makes website analysis easy with just a single click, so you don’t have to waste time looking for the reports you need.
  • The platform has a clean and easy-to-use interface that makes it easy to gain insights from domain analysis, keyword research, backlinks overview, and more.

Serpstat Pricing

Sertspat starts at $69 per month for 15,000 position checks per month.

Google Search Console – Best free rank tracking software

Google Search Console is a useful tool that allows you to track the ranking of your individual pages, keep tabs on your most popular queries, and see how your pages are performing in the SERPs.

To track your rank on Google Search Console, select a query from your top queries list. Your average ranking position for the page will be displayed above the graph.

You can use Google Search Console to view data like average click-through rate, impressions, and clicks. You can also use it to get a detailed view of how your pages are performing in the SERPs, which countries clicks are coming from, and which devices are being used to access your pages.

GSC is a great tool that can be used to help your pages rank higher, get insight into your page experience and core web vitals, generate and export reports, and all of this is free.

Google Search Console Features

  • There is no fee to use Google Search Console.
  • Google Search Console can help you track and improve your site’s SEO performance in Google Search results.
  • Monitor your website’s keyword clicks, impressions, click-through rate, and position in order to gauge its success in search results.
  • The keyword rank checker tool allows users to sort data by different criteria, including keywords, pages, countries, devices, search appearance, and dates. This feature is useful for seeing how your keywords are performing in different areas and for different devices.
  • You can filter your data based on specific keywords, pages, countries, and devices. You can also export keyword data to Google Sheets, Excel, or a CSV file.
  • The Google Search Console provides features that help improve website usability, page indexing, and sitemap submission.

Google Search Console Pricing

There is no charge for using Google Search Console.


There are a number of great SEO rank tracking software tools available to help you track your SEO progress and identify areas for improvement. By using these tools, you can stay on top of your SEO game and ensure that your website is performing as well as it can. In addition, these tools can help you identify opportunities for further improvement and make necessary changes to your website in order to optimize your SEO.

Rank Tracking Software FAQ

What is keyword rank tracking?

Keyword rank tracking is a process of monitoring the position of a website or web page in search engine results pages (SERPs) for a given keyword.

Why is rank tracking important for SEO?

Rank tracking is important for SEO because it allows you to monitor your website’s position in the search engine results pages (SERPs) for certain keywords. This information can help you determine whether your SEO efforts are paying off, and it can also give you insight into which keywords are most important to your website’s success.

How does a rank tracker tool work?

A rank tracker tool works by monitoring your website’s ranking for specific keywords on search engines. It will track your website’s position for keywords on a regular basis and report any changes.

What is the best rank tracker?

There are a few great rank tracking software that can help you keep an eye on your website’s progress in the search engines:
– Semrush – Best all-in-one
– SE Ranking – Best real-time keyword tracking
– SEO PowerSuite – Best for desktop
– SERPWatcher – Best for ease of use
– Wincher – Best on a budget
– Serpstat – Best affordable all-in-one
– Google Search Console – Best for free