Have you been researching the best email marketing software, but can’t decide on a platform? I’ve benchmarked the most popular platforms to bring you this list.
But why email?
You can’t underestimate the power of email marketing! Email drives engagement, builds relationships, and delivers a higher ROI than every other type.
What is email marketing software?
An email marketing software is a service-based application that allows marketers to create and send email campaigns. In addition to growing a list of email subscribers, marketers can also use this software to design and develop custom email templates, and create segmented lists to send more targeted and relevant messages.
How to choose the best email marketing software?
There is no one-size-fits-all answer to this question – the best email marketing platform for you depends on your specific business needs and goals. With that in mind, here are a few factors to consider that will help you choose the right tool for your business:
- The number of contacts: Does the number of included contacts and the corresponding price points make sense for your business?
- Email send volume: Does the number of included emails and the corresponding price points make sense for your business?
- Integrations: One of the key things to consider when selecting a new platform is how well it integrates with the systems you already have in place. If you have an online store, you’ll want to make sure that the platform can connect to it seamlessly. The same goes for your CRM – you’ll want to ensure that any new platform can talk to your CRM without any issues.
- Ease of use: Can you easily create and send an email, or set up an email marketing automation?
- Features: Does the platform have everything you need like A/B testing, creating landing pages, and designing signup forms? If not, it might not be the right fit for your needs.
Email marketing software compared by price
|Free plan limits
|Price for 10,000 contacts
|Price for 50,000 contacts
|2,000 contacts 10,000 emails
|No free plan
|1,000,000 contacts 2,000 emails
|Unlimited contacts 9,000 emails
|1,000 contacts 12,000 emails
|No free plan
|300 contacts Unlimited emails
|No free plan
|500 contacts Unlimited emails
|No free plan
|No free plan
Best email marketing software:
- Mailchimp – best for beginners
- ActiveCampaign – best for marketing automation
- Hubspot – best for marketing teams
- Sendinblue – best for small business
- MailerLite – best for the price
- Drip – best for e-commerce
- ConvertKit – best for content creators
- Campaign Monitor – best for agencies
- GetResponse – best all-in-one
- Moosend – best with unlimited emails
- Constant Contact – best for nonprofits
Best email marketing software for beginners
Mailchimp is an excellent email marketing tool for a number of reasons, one of which being their smart recommendations feature. This feature provides you with insights about your audience that you can use to optimize your marketing strategy. Additionally, the Mailchimp free plan gives you access to basic email marketing features like email creation and scheduling.
Designing emails is a breeze with Mailchimp’s Content Manager, which lets you store images and files for easy access. Automating your emails at key points in the buyer journey makes it easy to send welcome emails, order confirmations, abandoned cart reminders, and more.
Mailchimp allows you to test different versions of your copy to see which one performs better. You can also get detailed reports that show you things like open rates, click-through rates, unsubscribe rates, and more. And on top of all that, it’s easy and intuitive to use, making it the best email marketing software for beginners.
Best email marketing software for automation
ActiveCampaign‘s email marketing service is just one aspect of its marketing software. The software also makes it easy to personalize your emails using contact data. You can also split test up to five different email versions to find out what content performs best. Plus, there is also a built-in spam checker to see if emails are likely to go to junk mail.
You can segment your audience for more targeted messages using data like contacts’ email activity. There are also website tracking features that can collect data on contacts’ page visits and other onsite actions. This can help you get a better understanding of what your audience is interested in and tailor your messages accordingly.
To get you started, there are a few options for automation workflows. You can also create custom automation from scratch, depending on what website activity you want to track.
ActiveCampaign is a great email marketing software for automation because it provides users with a ton of pre-built automations. This makes it easy to personalize campaigns for each subscriber. In addition, there are help guides available throughout the platform to assist users as they’re getting things set up. Plus, ActiveCampaign’s customer support is both fast and friendly.
Check out our comprehensive comparison of Omnisend vs ActiveCampaign.
Best email marketing software for marketing teams
Hubspot is one company that has two different types of Email Marketing hubs – one for their Marketing Hub and one for their Sales Hub (CRM). The Marketing Hub focuses on tools to help grow traffic and leads with emails, landing pages, social media ads, live chat, video, SEO, and content. As for the Sales Hub, its main purpose is to CRM or customers relations management.
The Sales Hub provides sales automation, email sequences, and reporting features that help manage email tracking, meeting scheduling, predictive lead scoring, and CRM. The Service Hub offers ticketing and support features to streamline customer service.
Hubspot is the best marketing suite because it has great tools for campaign reporting across various channels. You can store contact information with Hubspot’s CRM, attract an audience through lead forms and online ads, and engage with them through live chat.
Best email marketing software for small business
Sendinblue provides businesses with a range of communications services, including email, SMS, Facebook, chat, CRM, and more. The company aims to help businesses connect with their clients. With automation, you can put everything on cruise control and concentrate on the key issues.
With its email builder, you can create professional-looking emails in no time. The platform’s true value lies in its combination of features, though.
With chat, SMS marketing, Inbox, CRM, and automations, you’ll find it easy to piece together email campaigns that are smarter and more compelling. The Facebook Ads functionality that is built-in makes it possible to retarget contacts and attract new leads.
Sendinblue is a powerful email marketing platform that offers laser-focused segmentation, personalized content, A/B testing, and send time optimization. With the intuitive drag-and-drop email editor, you get access to a selection of fully responsive templates so you can easily create great emails.
Best email marketing software for the price
MailerLite is a great tool for those just starting out with email marketing. It’s free to use for up to 1,000 subscribers, so there’s no risk in trying it out. Plus, it offers all of the essential features without any of the frills.
If you’re looking for a great email marketing service that is straightforward and easy to use, then Mailerlite is the perfect option for you. You don’t need any fancy features or extras, you just need the basics to get started with your newsletter or manage a simple campaign.
This platform is designed to be user-friendly for teams, so that everyone can take advantage of its core features without feeling intimidated. This makes it a great tool for collaboration and managing workflows.
The platform still provides some features for automation, landing pages, pop-ups, and surveys. However, the user interface for each one is pretty basic and simple.
MailerLite is a great way to get high-quality messages without needing any design experience. You can segment your subscribers to make your campaigns more personalized and effective, and there are plenty of features like A/B testing to help you optimize your campaigns. I definitely recommend MailerLite if you’re looking for simple, affordable email marketing software.
Best email marketing software for e-commerce
Drip is a great tool for e-commerce brands that want to improve their customer engagement. With Drip, you can create abandoned cart reminders, post-purchase campaigns, product discounts and more.
Drip integrates with popular e-commerce platforms like WooCommerce, Shopify and BigCommerce. This way, you can target your marketing campaigns to customers based on their purchase history and browsing behavior on your site.
Drip is the best email marketing software for e-commerce businesses because it’s advanced workflows and list segmentation allow for more personalized emails. This means that subscribers receive emails tailored to their shopping behaviors on your site as well as timely follow-ups based on how they interact with your emails.
Best email marketing software for content creators
ConvertKit‘s emailing service is designed to help online creatives, like bloggers and YouTubers, connect with their fans and followers. With ConvertKit, you can segment your list according to interests and personalize campaigns using tags. Plus, you can A/B test your subject lines to see what works best for your audience.
With customizable templates and signup forms, you can attract more leads and grow your audience. Plus, if you use downloadable content as an incentive for signing up, you can automate the process of sending materials after someone submits your form.
ConvertKit’s automation software allows you to set up email drip campaigns using a visual interface. The workflow editor provides a way to see what your sequences look like in action and make changes to the subscriber’s journey. If you need assistance getting started, there are automation templates for use cases like webinars and product launches.
Best email marketing software for agencies
Campaign Monitor‘s drag-and-drop builder lets you customise responsive email templates. You can also utilise your contact data for personalisation. You can send emails at the optimum time for each recipient with send time optimisation. The segmentation tool gives you the ability to create custom groups of subscribers using multiple filters.
You can create and send great looking transactional emails that are just as personalized as your other emails within the same platform. To automate your email series, use the visual journey editor to drag and drop each email into a sequence. You can base the conditions for each email off of subscriber behavior and past interactions.
Campaign Monitor is the best email marketing software for agencies because it offers a variety of features that are beneficial for agencies. For example, the platform lets you manage individual user permission settings, client dashboards, and white labeling. With these abilities, agencies can remove all Campaign Monitor branding from the app and replace it with their own branding.
Best email marketing software all-in-one
GetResponse‘s email marketing platform is fully equipped with a library of professionally designed email templates and a drag-and-drop editor. With GetResponse, small businesses can easily transform their emails into beautiful, branded messages.
Use data on customer behavior and interests to personalize your email campaigns. You can segment your contacts using marketing automation tools to trigger targeted emails.
You can use this software to create time-based drip campaigns and see your email sequence on a calendar, among other automation features. This allows you to see exactly when subscribers will receive messages. In addition to marketing campaigns, you can also send transactional emails using this software. Ecommerce, you can use plugins to advertise products in emails and landing pages.
GetResponse is the best email marketing software all-in-one because of its additional included features. With GetResponse, you can not only manage your Facebook ads, but you can also create websites, build landing pages, and even host your own webinars. On top of that, you’ll get access to live chats, popups, signup forms, and web push notifications – all without having to download or install any additional widgets.
Best email marketing software with unlimited emails
Moosend is an email service provider that aims to offer its users value through lots of features at lower price points than traditional competitors. While it doesn’t have a website builder, SMS, or advertising support, it does offer everything you need for email marketing, such as transactional emails, a drag-and-drop newsletter editor, landing pages, countdown timers, automation workflows, and shopper behavior tracking. Moosend integrates with a large number of other applications, so you can be confident that your marketing data will be cohesive with your strategy. This makes it easy to keep track of your progress and identify potential areas for improvement.
This tool provides you with a detailed campaign performance report, helping you identify areas of improvement for future campaigns. You can also integrate it with popular apps to streamline information transfer between different tools. Plus, it’s one of the few free email marketing tools that doesn’t include its logo in your emails.
If you’re just getting started with email marketing, Moosend is an excellent option. Its user-friendly interface makes marketing seem approachable and simple. Furthermore, you may send as many emails as you want at any subscription level. The only thing you will have to pay for is the size of your audience.
Best email marketing software for nonprofits
Constant Contact is more than just an email service. It offers a wide choice of free email templates, as well as a tool to automatically build your own branded templates based on your website or Facebook page. In addition, Constant Contact’s marketing toolbox is fully equipped with everything you need to succeed.
Email marketing is a great way to reach out to potential customers, and with features like A/B testing for subject lines and automatic resends, you can be sure that your message is getting through to them. The Email Plus plan gives you even more features to work with, including a multi-step automated email series and tools for online surveys and donations.
Using the Shopify or WooCommerce plugins, you can create custom segments based on subscriber engagement or purchase activity in order to automatically manage your contacts. Alternatively, you can utilise advanced segmentation to keep your contacts organised and ensure that you’re reaching out to the right people.
In addition to email marketing tools, Constant Contact also offers the ability to create landing pages, websites, and online stores from scratch. You can also use the platform to manage social media activity, including post scheduling, responding to messages and comments, and running ads.
Constant Contact is an excellent email marketing software for nonprofits, offering a 20% discount for a 6-month prepayment, and a 30% discount for a 12-month prepayment. This makes it the perfect tool for organizations that need to stretch their budget as much as possible.
Best email marketing software FAQ
To choose the best email marketing software, consider the number of contacts, email volume, integrations, ease of use, and features.
Mailchimp: it is easy to use and very intuitive, which makes it the best email marketing software for beginners.
Mailchimp, ActiveCampaign, Hubspot, Sendinblue, MailerLite, Drip, ConvertKit, Campaign Monitor, GetResponse, Moosend, and Constant Contact are some of the best email marketing software on the market.
Email marketing software usually offers different plans based on the number of contacts in your database. The cost per 10,000 contacts typically ranges from $25 to $400 per month.