Top 12 Unbounce Alternatives: Free and Paid Options to Consider

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Unbounce is one of the leading landing page builders on the market, offering a variety of features and tools to create high-converting pages.

However, as with any software, it may not always be the best fit for everyone’s needs, budget, or preferences.

If you’re looking for alternatives to Unbounce, you’ve come to the right place.

In this blog post, we’ll introduce you to the X best Unbounce alternatives, both free and paid.

Whether you’re a small business owner, digital marketer, or developer, we’ve got you covered with options that cater to different levels of expertise and budgets.

Read on to find the perfect Unbounce alternative for you!

1. Instapage

Instapage is a powerful Unbounce alternative that lets you create stunning and mobile-responsive landing pages without the need for a developer. With over 200 templates to choose from and a drag-and-drop builder, Instapage is a great option for agencies and marketing teams.

The platform is user-friendly and easy to set up, taking just 2 minutes to get started. It features a customizable editor and allows you to integrate your pages into your website without the need for any code. This makes it a great option for businesses that want to increase their leads.

Instapage also allows you to dynamically match visitor intent with a relevant post-click landing page for each advertisement. This helps you increase your PPC performance by matching the landing page text to your visitor’s search. The platform also offers amazing page speed and unlimited conversions, making it a great option for businesses that want to maximize their return on investment.

However, there are some limitations to consider. Instapage is quite expensive, and you can only publish a maximum of 30 pages with limited traffic of 30k visitors. Pricing starts at $299 per month, or $199 per year if billed annually, with a 14-day trial available. A credit card is required to sign up for the trial.

2. Leadpages

Leadpages is an excellent alternative to Unbounce that allows you to build beautiful and effective landing pages with ease. With Leadpages, you can create custom templates, add images, videos, and forms, and even include a checkout page to process payments. With its user-friendly editor, you can stay focused on building your page and make edits with ease.

One of the standout features of Leadpages is its large selection of templates and the ability to publish unlimited pages with unlimited conversions and traffic. By default, the landing pages are mobile-friendly, ensuring your pages look great on all devices.

However, it is worth mentioning that the builder has limited functionality, which may not be suitable for those who want more control over the customization of their pages.

In terms of pricing, Leadpages starts at $49 per month, or $37 per year when billed annually. A 14-day free trial is available, with a credit card required for sign-up. Overall, Leadpages is a great choice for those who want a fast and easy way to create single-product stores and improve their online sales.

3. Landingi

Landingi is a user-friendly landing page builder that allows you to create, publish and optimize landing pages without needing any coding skills. With its intuitive drag-and-drop interface, you can create beautiful and responsive landing pages, even if you have never created one before.

There are over 300 templates available to choose from, including options for e-book downloads, event signups, and newsletter signups. You can customize your page to match your brand’s design guidelines by changing the fonts, images, and colors, as well as conversion forms. For more complex pages, you can add custom CSS, JS, and HTML.

Landingi also allows you to add custom fields in your form block to get the most relevant contact information from your visitors. You can then send the data to your CRM and Email Marketing tool with the help of in-app integrations, such as HubSpot and Pipedrive.

The landing page builder also has a thank-you page generator that you can trigger based on form completion. You can either embed the landing page on your WordPress website or have it hosted by Landingi.

In terms of pricing, starter plans start at $35 per month or $21 per month if billed annually. A free trial offer is available with no credit card required.

4. Unicorn Platform

Unicorn Platform is a landing page builder designed for startups. Launched in 2018, the platform has received positive attention from the Indie Hacker Forum and Product Hunt Community. The platform offers an easy-to-use interface for creating beautiful and engaging landing pages that clearly convey your message and convert visitors.

With unlimited pages and conversions, you can use Unicorn Platform to create as many pages as you need for your business. It’s also affordable, with starter plans starting at $8 per month or $6 per month if you bill annually. Additionally, the platform is mobile-friendly, so your landing pages will look great on any device.

One of the standout features of Unicorn Platform is that it allows you to export the HTML code for your landing pages. This gives you the flexibility to customize your pages even further or even host them on your own website.

However, there are some limitations to consider. The Unicorn branding is available on both the free and cheapest plans, which may not be ideal for businesses looking for a fully branded experience. Additionally, the platform is still in rapid development and there are some limitations with form integrations.

If you’re interested in trying out Unicorn Platform, there’s a free plan available that doesn’t require a credit card.

5. Swipe Pages

Swipe Pages is an Unbounce alternative that allows you to create fast, mobile-optimized landing pages quickly. This is a great solution for businesses that have a lot of ad clicks coming from smartphones, as the pages are designed with AMP support for an ‘app-like’ experience.

The platform features a simple and intuitive builder with over 50 templates to choose from. With 20+ widgets, such as timers, popups, and payment forms, you can add functionality to your website without any coding skills.

Swipe Pages offers global blocks, similar to Unbounce, Leadpages or Instapage, making it easy to make changes to your landing pages without affecting other parts of your website. The platform is also affordable, with startup plans starting at $39 per month or $29 annually.

There are some limitations to Swipe Pages, such as the limited number of templates available, but with a 14-day trial offered with no credit card required, you can test out the platform before committing to a plan.

6. Carrd (Free)

Carrd is a user-friendly landing page builder that offers a range of features for free. The platform is known for its simplicity, with editing tools that are straightforward to use. However, the text editing process is a bit different than other landing page builders as you need to edit it in the sidebar.

Carrd’s themes are restricted in terms of layout, with content appearing in a block-by-block format. This makes it easier for users to create basic landing pages without any cost, as the Basic plan allows you to launch three sites with domains. However, to access advanced features like embeds, forms, custom domains, and Google Analytics, you need to upgrade to a Pro Standard account.

Carrd offers a range of pricing options starting from $9 per year for Pro Lite, which unlocks more templates, to $19 per year for Pro Standard. The platform is ideal for users who need basic features and are on a tight budget. However, if you require more advanced marketing-focused features, Carrd may not be the best choice and you might want to consider other Unbounce alternatives.

7. MailerLite (Free)

MailerLite is a great alternative for Unbounce if you are looking for an affordable solution for email marketing and landing pages. With its easy-to-use drag and drop builder, you can create custom landing pages without any coding required. The platform offers a range of unique features such as subscriber management, email automations, promotion pop-ups, survey tools, and A/B split testing.

With its over 40 templates, MailerLite is ideal for marketers who are looking for a simple LP + email combination. The platform’s click maps and campaign reporting make it possible to track the success of your campaigns, and you can optimize your results based on what works best.

MailerLite is available for free for up to 10 landing pages and its paid plan starts at $10, allowing you to create unlimited landing pages and websites. If you’re looking for a comprehensive email marketing and landing page builder, MailerLite might be the right choice for you.

8. Hubspot

Hubspot is a comprehensive all-in-one platform that includes features for CRM, Marketing, Sales, Service, and Operations. With its lead capture page creator, you can quickly set up new pages and customize pre-made templates, add multimedia content, and tweak it in the editor. The built-in A/B testing function allows you to test up to 5 versions of a landing page at once and the analytics dashboard provides insights on page visits, contacts, and customers generated.

One of Hubspot’s key differentiating features is its ability to build personalized landing pages using CRM data, lead scoring, marketing automation and progressive profiling. It also has a large number of integrations available, including social media, and its own free CRM. Additionally, you can add live chat to your pages to improve conversion.

Hubspot’s landing page builder is free for the first 1000 contacts in your database, making it easy to test it out. However, the paid version of the Marketing Hub is more expensive than other options starting at $45 a month.

Pros of Hubspot include being part of a popular all-in-one tool, integration with social media and free CRM, and an extensive knowledge base. A live chat function is also a cool addition to your pages. However, the platform is much more expensive than others and can take some time to properly set up.

9. ConvertKit

ConvertKit is a great Unbounce alternative for those who are looking to launch an email newsletter. This tool is specifically designed for creators such as authors, bloggers, YouTubers, musicians, and others who want to monetize their work. It can also be used for anyone looking to build an email list.

To create a landing page with ConvertKit, go to the Landing Pages & Forms section, click on “Create New” and select from one of over 50 base templates. Customize the page by adding your own copy and images, and further elements such as a countdown timer, product listings, and past newsletters by clicking on the “+” icon. You can publish the page using the default domain or set up a custom one.

ConvertKit’s themes and builder are top-notch, but some restrictions apply. Customizing the layout and arrangement of elements can be limited. The free plan is a great way to get started, but for serious email list building, it is recommended to upgrade to the Creator plan, starting at $15/month. The Creator plan enables scheduling of email sequences, integration with other apps such as Zapier, and management of more than 300 contacts.

In conclusion, ConvertKit is a great Unbounce alternative for those looking to launch an email newsletter, with its excellent themes, builder, and automation features. However, it may fall short for those who have specific design requirements for their landing page.

10. Divi (WordPress)

Divi is a popular alternative to Unbounce, a landing page builder that is known for its ease of use and flexibility. The landing page builder works on WordPress, the world’s most popular content management system, and uses a drag-and-drop interface to make it easy for users to create beautiful and engaging landing pages.

The page builder has a large library of templates that users can choose from to create their landing pages, and it is easy to customize these templates with your own images, text, and other content. The platform also has a number of features to help you optimize your landing pages for conversion, including reusable blocks, easy-to-use animations and effects, and built-in A/B testing capabilities.

While Divi is a great choice for many users, there are some limitations to be aware of. Some users have reported that the platform can feel a bit slow or glitchy at times, and the large number of options and settings may feel overwhelming to some users.

Divi is available at an affordable price of $89 per year or $249 for a lifetime subscription.

11. OptimizePress (WordPress)

OptimizePress is a cost-effective alternative to Unbounce, designed specifically for WordPress websites. It’s a suite of tools and plugins that you can install and control from your WordPress dashboard. With OptimizePress, you can create opt-in and lead generation landing pages, sales pages, checkouts, upsells and downsells, lead funnels, and more, all without needing to write any code.

One of the benefits of OptimizePress is its hybrid nature, as it combines an ecommerce solution with a landing page builder. You can use it to build checkout forms and start accepting payments through Stripe integration. It also provides secure file delivery after purchase, automatic tax calculation, and more.

Pricing for OptimizePress starts at $99 per year, and while there’s no free trial, all plans are backed by a 30-day money-back guarantee.

12. Tilda

Tilda is a great Unbounce alternative for those looking for a powerful landing page creator that doesn’t require any coding. It offers a user-friendly interface and a wide range of pre-designed templates that can be easily customized to fit your needs.

One of the standout features of Tilda is its flexible and adaptable design, as it automatically adjusts to the device your visitors are using, whether it’s a smartphone or tablet. This means you don’t have to worry about your landing page appearing differently on different devices.

Another great feature of Tilda is the large library of pre-designed blocks that you can choose from. This allows you to create a professional-looking landing page in just a matter of minutes. You can also take advantage of the easy-to-set-up animations and the flexible form builder, making it a great option for those who are not experienced with HTML.

Tilda also offers the option to export the HTML code of your landing pages, which is great for those who have HTML knowledge and want to add the pages to their website. However, it should be noted that HTML knowledge is required for code export.

The Personal cost for Tilda is $15 per month, or $10 annually if you choose the annual billing option. You can also register for a free account and get started with the tool today.


In conclusion, there are numerous alternatives to Unbounce that can offer similar or even better landing page building solutions for different needs and preferences.

Some of the most popular Unbounce alternatives include Instapage, Leadpages, Landingi, Unicorn Platform, Swipe Pages, Carrd (Free), MailerLite (Free), Hubspot, ConvertKit, Divi (WordPress), OptimizePress (WordPress), and Tilda.

Each of these tools has its own set of features, pricing, and target audience, and it’s important to carefully evaluate them before making a decision.

By considering factors such as ease of use, customization options, integrations, and budget, you can find the right Unbounce alternative that fits your needs and helps you create high-converting landing pages.

Unbounce Alternatives FAQ

What are Unbounce alternatives?

Unbounce alternatives include Instapage, Leadpages, Landingi, Unicorn Platform, Swipe Pages, Carrd (Free), MailerLite (Free), Hubspot, ConvertKit, Divi (WordPress), OptimizePress (WordPress), and Tilda.

Which Unbounce alternative is best for agencies?

Instapage is considered the best Unbounce alternative for teams due to its top-of-the-line personalization features.

What is the best free Unbounce alternative?

Carrd and MailerLite are both great free alternatives to Unbounce. Carrd offers a simple and easy-to-use landing page builder for individuals and small businesses. MailerLite offers a free email marketing tool with landing page creation capabilities.